Transforming Healthcare: Unimed BH Cuts Costs 40% with AI & No-Code

Introduction

Unimed BH, a leading Brazilian healthcare cooperative, is renowned for its comprehensive medical, hospital, and dental services. With over 5,300 affiliated physicians and 340 healthcare facilities, Unimed BH serves more than 1.5 million beneficiaries in the Greater Belo Horizonte area. The cooperative's mission is to leverage advanced technology to enhance patient care and streamline medical services, thereby improving operational efficiency and patient outcomes. In pursuit of this mission, Unimed BH embarked on an ambitious project to create Horizontes Hub—a centralized digital platform designed to connect employees, startups, and corporate partners seamlessly.

The Challenge

Before the implementation of Horizontes Hub, Unimed BH faced significant challenges in developing a centralized digital hub. Traditional website development methods were slow, costly, and difficult to maintain, posing a risk of delays in launching the innovation platform. The cooperative needed a solution that was not only cost-effective and fast to deploy but also scalable and intuitive, ensuring an AI-driven navigation experience for its users.

Implementing the Solution

To address these challenges, Unimed BH partnered with Cogfy to build Horizontes Hub using no-code technology. This approach enabled a rapid launch and significantly reduced costs. The integration of an AI-powered chatbot revolutionized user interaction with the platform, providing smart navigation that effortlessly directs users to the right content. Key technologies employed included machine learning, natural language processing (NLP), and API for real-time updates. The AI chatbot also integrated with WhatsApp, offering seamless omnichannel support.

Felipe Sena, Product Designer and Lead on the Project, remarked, "It was a real challenge when we gathered in a room to ask ourselves: Can we really deliver a fully AI-powered, no-code website? It sounded sexy and ambitious. We were determined to make it happen."

Results and Impact

The implementation of Horizontes Hub yielded impressive results:

• 75% Faster Development: The use of no-code technology accelerated the development process, allowing for a swift launch.

• 40% Cost Reduction: Deployment and maintenance costs were significantly reduced, enhancing the project's cost-effectiveness.

• Enhanced User Experience: The AI chatbot improved user experience and navigation, making the platform more intuitive and user-friendly.

• Scalable and Flexible: The solution is designed to grow alongside Unimed BH’s innovation initiatives, ensuring long-term scalability.

The project created a buzz at Unimed BH events, with attendees eager to learn more about the innovative platform. "When it was showcased at one of their events, people immediately started asking how to access it, how it worked—it created a buzz. The idea of conversing with a website was completely new to them," added Felipe Sena.

Conclusion and Future Outlook

The successful implementation of Horizontes Hub has transformed Unimed BH's operations, providing a modern, scalable solution that enhances connectivity and collaboration among employees, startups, and corporate partners. The long-term benefits include improved operational efficiency, reduced costs, and a superior user experience.

Looking ahead, Unimed BH plans to expand no-code development as a service to other companies, enhance AI navigation features for more personalized experiences, and scale integrations with additional communication platforms beyond WhatsApp. By combining no-code development and AI-powered navigation, Cogfy is redefining how companies build smarter, more intuitive digital experiences.

In conclusion, the Horizontes Hub project exemplifies the power of innovation and progress in the healthcare industry, setting a new standard for digital transformation and user engagement.